Data Analytics

I’ve been interested in data analytics for quite some time. These days analytics and smart marketing go hand in hand.

By collecting and analysing data using charts and tables, I’m able to convey key insights about website or app user engagement to my clients that impact their content marketing decision making e.g. what days to post a newsletter, which data sources draw the highest quality traffic i.e. users that click on activities, play videos, etc

Analytics tools or platforms I have experience with include:

• Google Analytics 4
• Google Tag Manager
• Google Data Studio
• Google Big Query
• Google Sheets
• Google Ads
• Instagram Insights
• Twitter Insights
• Facebook Business
• Conversion Rate Optimisation

Google Analytics 4

As a data analytics specialist, I am well-versed in utilising GA4. I can analyse user behaviour, website performance, and conversion metrics to identify patterns and provide data-driven recommendations for optimising your website and digital marketing efforts.

Google Tag Manager

I have expertise in implementing and managing Google Tag Manager, ensuring streamlined and organised data tracking through efficient deployment of tracking tags and pixels. This enables accurate data collection and analysis for informed decision-making.

Creating Dashboards

With proficiency in Looker/ Data Studio, I create custom dashboards and reports that present clear and actionable insights. By visualising complex data in an easily digestible format, I empower you to make informed decisions based on the data.

Google BigQuery

As a data analytics specialist, I am skilled in leveraging Google BigQuery, a scalable cloud-based data warehouse. I efficiently analyse large volumes of data, perform complex queries, and uncover valuable insights to inform strategic decision-making.

Google Sheets

Using Google Sheets, I manipulate, analyse, and report on data effectively. Whether it’s organising data sets or creating dynamic spreadsheets, I ensure that your data is structured and presented meaningfully for actionable insights.

Google Ads

With a deep understanding of Google Ads and its analytics features, I help track and measure the performance of ad campaigns. I analyse metrics such as impressions, clicks, and conversions, providing data-driven recommendations to optimise your ad spend for maximum ROI.

Instagram Insights

I utilise Instagram Insights to uncover audience demographics, engagement rates, and top-performing content. By analysing this data, I provide actionable recommendations to enhance your Instagram presence and effectively reach your target audience.

Twitter Insights

Through Twitter Insights, I analyse metrics such as tweet impressions, engagement rates, and follower growth to optimise your Twitter strategy. I help increase your brand’s visibility and impact on the platform.

Facebook Business

Facebook Business offers robust analytics capabilities, and I can help you leverage them. By analysing metrics such as reach, engagement, and conversions, I assist in refining your Facebook marketing strategy and targeting the right audience for meaningful results.

Conversion Rate Optimization (CRO)

CRO is the focal point of my digital marketing expertise. With tools like Optimize, Optimizely, VWO, and Adobe Experience, I optimize websites and campaigns to enhance user experience, boost engagement, and maximize conversions. Through A/B testing, personalized experiences, and comprehensive analysis, I identify pain points and optimize key elements, delivering measurable results that drive business growth.